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Buss 114: Entreprenuership Question Paper

Buss 114: Entreprenuership

Course:Business Administration

Institution: Kenya Methodist University question papers

Exam Year:2009

KENYA METHODIST UNIVERSITY

END OF THIRD TRIMESTER 2009 EXAMINATIONS

FACULTY : BUSINESS AND MANAGEMENT STUDIES
DEPARTMENT : BUSINESS ADMINISTRATION
COURSE CODE : BUSS 114
COURSE TITLE : ENTREPRENEURSHIP
TIME : 2 HOURS

INSTRUCTIONS
• Answer Question ONE (compulsory) and any other TWO Questions

Question 1
A group of Kenya Methodist University decided to make an investment club whose main objective is to carry out business in various areas. They opened an account and assigned two signatories to the account. They will own a bakery which will manufacture various cakes and their target customers will be the retailers. The business is to commence in the month of January next year. The class has set between November and December to carry out market survey before the business commences.

a) Describe five objectives of the survey (5 marks)
b) Outline five problems that the students are most likely to experience during the survey (5marks)
c) Identify a government financial incentive that the students may benefit from describing in detail how its administered (5 marks)
d) Which two methods of advertising would be appropriate for this business and why? (5marks)

Question 2
a) What do you understand by the following terms as applied to entrepreneurship feasibility and sweat equity (6 marks)

b) There exists a number of schools of thought which view entrepreneurship from fundamentally different perspectives. In modern society, sociological perspective seems to take precedence, using relevant examples, show how the social-cultural factors influence entrepreneurial behavior. (15 marks)

Question 3
a) Discuss what a business idea is, and explain how you can generate and evaluate a business idea. (8marks).
b) Write short notes on the following
(i) Role of Government in promotion of small businesses
(ii) The entrepreneurial process. (12marks)

Question 4
a) With reference to common examples from the Kenyan business scene, distinguish between:
(i)Entrepreneurship development and enterprise Development (5marks)
(ii)Corporate entrepreneurship and social entrepreneurship (5marks)

b) Discuss the economic school of thought and show its contribution to the understanding of entrepreneurship. (10marks)

Buss 114: Entreprenuership Question Paper

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