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Buss 114: Entreprenuership Question Paper

Buss 114: Entreprenuership

Course:Business Administration

Institution: Kenya Methodist University question papers

Exam Year:2011

KENYA METHODIST UNIVERSITY
END OF FIRST ''TRIMESTER 2011 (DAY) EXAMINATION
SCHOOL : BUSINESS AND ECONOMICS
DEPARTMENT : BUSINESS ADMINISTRATION
UNIT CODE : BUSS 114
UNIT TITLE : ENTREPRENEURSHIP
Instructions
Answer question ONE (1) and any other two questions from the list provided

Question 1
a) Assume you are a restaurant owner where the restaurant is perceived as a place to go for a good time, prices are low and the atmosphere is informal, while quality however is perceived as being average. In what ways could you change the perception towards the restaurant so as to attract the upper class clientele? (10 Marks)

b) Explain any FIVE challenges an entrepreneur is likely to face while coming up with a business plan (5 Marks)

c) You have been asked to advice a group of young entrepreneurs on how to start a small business. Describe in details the content of your discussions (15 Marks)

Question 2
Define the following terms
I. Entrepreneurship
II. Innovation
III. Creativity
IV. Social Entrepreneurship
V. Entrepreneurship Development
(20 Marks)

Question 3
Entrepreneurship education can be a powerful tool for empowerment and with this realization in mind; NGOs, Governments and the Private sector have begun to collaborate to tackle the multiple problems of unemployment, of at risk youth, women and traditionally marginalized sections of society. With examples where applicable, discuss how best this could be achieved (20 Marks)

Question 4
a) Rather than using the personal characteristics, there are other factors that are considered in explaining why people go into self employment. List and discuss in details PUSH and PULL factors that explains why people start business (10 Marks)

b) Describe the benefits of entrepreneurship to an individual (10 Marks)

End

Buss 114: Entreprenuership Question Paper

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