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Buss 114: Entreprenuership Question Paper

Buss 114: Entreprenuership

Course:Business Administration

Institution: Kenya Methodist University question papers

Exam Year:2010

KENYA METHODIST UNIVERSITY
END OF 1''ST ''TRIMESTER 2010 EXAMINATIONS
SCHOOL : BUSINESS AND ECONOMICS
DEPARTMENT : BUSINESS ADMINISTRATION
UNIT CODE : BUSS 114
UNIT TITLE : ENTREPRENEURSHIP
TIME : 2 HOURS
INSTRUCTIONS
Answer Question ONE and any Other TWO Questions
A group of Kenya Methodist University students decided to make an investment club whose main objective is to carry out business in various areas. They opened an account and assigned two signatories to the account. They will own a bakery which will manufacture various cakes and their target customers will be the retailers. The business is to commence in the month of January next year. The class has set between November and December to carry out market survey before the business commences.

Question 1
a) Describe five objectives of the survey (5marks)
b) Outline five problems that the students are most likely to experience during the survey(10marks)
c) Identify a government financial incentive that the students may benefit from describing in detail how its administered (7marks)
d) Which two methods of advertising would be appropriate for this business and why?(8marks)

Question 2
Many countries have embraced the concept of entrepreneurship as a means of speeding up economic development .
a) Define entrepreneurship and give three main types of entrepreneurship (5marks)
b) Briefly explain the key characteristics of potential entrepreneurs. (10marks)

Question 3
Research findings have indicated that small businesses usually have a very high mortality rate. Define the term small business and explain the reasons why many small businesses fail especially in developing countries. (10marks)

Question 4
Small entrepreneurial firms have been regarded as the main vehicle for quick economic development in developing countries. However many are faced with myriad of challenges.
a) Outline general problems facing small business sector with reference to Kenya. (7marks)
b) What are the qualities of a good business idea? (8marks)

Buss 114: Entreprenuership Question Paper

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