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Stmg 543: Global Strategic Management Question Paper

Stmg 543: Global Strategic Management

Course:Master Of Business Administration

Institution: Kenya Methodist University question papers

Exam Year:2012

KENYA METHODIST UNIVERSITY
SCHOOL OF BUSINESS AND MANAGEMENT
END OF SEMESTER EXAMINATION FOR MASTER IN BUSINESS ADMINISTRATION AUGUST, 2012 (EVENING)
UNIT CODE : IBMG 548/STMG 543
UNIT TITLE : GLOBAL STRATEGIC MANAGEMENT

TIME: 3 HOURS
INSTRUCTIONS:
Answer Question ONE and any Other THREE Questions
QUESTION ONE
Founded in 1882 in Elnfohoven, Holland as a producer of light bulbs, Philips rapidly expanded into Geographical internalization as well as product diversification. As early as 1899 it started to export its products and by 1912 it had established subsidiaries in the united states, Canada and France. Phillips line united states, Canada and France. Phillips line expanded and electronic vacuum tubes, radios x-rays and later on electronic components and telephony.
By the year 2000, Phillips was a $30 billion company involved in over 150 countries with nine major product lines. Phillips global organization design was based on the pre-dominance of national subsidiaries (National organizations-No`s) each No built its own technical and marketing activities in order to adopt products to local conditions using a multi-national business mode.
Starting in the 1980`s this geographically oriented organization was challenged by the forces of globalization and strong Japanese competitors. During 1980`s and 1990`s Phillips thus embarked on re-organization from the Geographical to a more globally efficient network of operations. Required.
a) Based on the above case Phillips organization, identify and explain the
four phases of a global strategy. (10marks)
b) What components of strategy were adopted by Phillips company in the
process of globalization. (8marks)

c) Identify and explain factors that push for globalization in Kenya today.
(7marks)
QUESTION TWO
a) Define globalization and differentiate between global firm and a multi-
national company. (10marks)

b) "Companies engaging in global businesses have to cope with the dual
requirement of globalization and localization. Discuss. (15marks)
QUESTION THREE
Identify and illustrate the use of any FIVE strategic designs (frameworks) that maybe adopted by firms seeking globalization, giving the merits and demerits of each. (25marks)
QUESTION FOUR
Strategic alliances is one of the fastest forms of International strategic options.
Required:
a) Describe the five steps involved in alliance formation and development.
(10marks)

b) What criteria would you recommend in developing successful global
alliances? (15marks)
QUESTION FIVE
a) Illustrate the concept of "Country attractiveness" in regards to foreign
investments. (10marks)

b) A firm has many options available to it when it decides to expand into International markets. Using specific examples describe any FIVE entry modes and when they are most suited. (15marks)
QUESTION SIX
a) Identify and explain any FIVE implications for marketing managers
operating in global firms today. (10marks)

b) What corporate environmental crises have been attributed to negative
effects of globalization and how best they can be resolved? [(15marks)

Stmg 543: Global Strategic Management Question Paper

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