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Entr 334:Entrepreneurship And Growth Development Question Paper

Entr 334:Entrepreneurship And Growth Development

Course:Business Administration

Institution: Kenya Methodist University question papers

Exam Year:2012

Entrepreneurship AND GROWTH DEVELOPMENT (ENTR 334) 2ND TRIMESTER 2012

KENYA METHODIST UNIVERSITY

END OF 2ND TRIMESTER 2012 (EVENING) EXAMINATIONS
SCHOOL : BUSINESS AND ECONOMICS
DEPARTMENT : BUSINESS ADMINISTRATION
UNIT CODE : ENTR 334
UNIT TITLE : ENTREPRENEURSHIP GROWTH AND

DEVELOPMENT
TIME: 2HRS

INSTRUCTIONS: Answer Question ONE and ANY Other TWO Questions.

QUESTION ONE
a) A friend of yours recently came up with an idea of making scented perfume which he thinks has high prospects of success in that industry. Discuss the analysis of that industry that he needs to do to successfully enter and maintain’ the product share of the market. (20marks)

b) Why is it important for an entrepreneur to build a strong ethical culture for a new firm? (10marks)

QUESTION TWO
a) The role of Kenyan youth as entrepreneurs in the past was limited to their contributions to the older person`s businesses. Explain the reasons for the changing roles of the youth in entrepreneurship in Kenya.
(10marks)

b) Explain the entrepreneurial process. (10marks)

QUESTION THREE
a) An entrepreneur is born not created is one of the common myths in

entrepreneurship. Discuss the myth and qualify its applicability in
today`s world. (10marks)

b) Policy framework in Kenya can be the main driver of entrepreneurship development and growth in Kenya. Discuss. (10marks)

QUESTION FOUR
a) Observing and analyzing environmental trends is one of the most critical issues for any entrepreneurial firm introducing a new product/service or business idea. Discuss the factors that have to be taken into consideration in identifying opportunities for such firms. (16marks)

b) Define the terms "intellectual property" and "intellectual property rights" (IPR) giving examples in each case. (4marks)

QUESTION FIVE

Discuss the influence of policy in the development and growth of
entrepreneurship in Kenya. (20marks)

Entr 334:Entrepreneurship And Growth Development Question Paper

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