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Entr 334:Entrepreneurship Development And Strategy Question Paper

Entr 334:Entrepreneurship Development And Strategy

Course:Business Administration

Institution: Kenya Methodist University question papers

Exam Year:2013

Entrepreneurship development and strategy (ENTR 334) 3RD TRIMESTER 2013

KENYA METHODIST UNIVERSITY

END OF 3''RD ''TRIMESTER 2013 (PT) EXAMINATION
SCHOOL : BUSINESS AND ECONOMICS
DEPARTMENT : BUSINESS ADMINISTRATION
UNIT CODE : ENTR 334
UNIT TITLE : ENTREPRENEURSHIP DEVELOPMENT
AND STRATEGY

TIME: 2 HOURS

Instructions:

Question One

A multidisciplinary approach is preferred in order to have a fair appreciation of the field of entrepreneurship and its contribution to economic development. Briefly describe the various perspectives/theories that have been advanced to explain the development of entrepreneurship. (10 marks)

Based on the various schools of thought highlight some of the qualities of a successful entrepreneur.

(5 marks)

Looking at the world over, describe a society characterized by enterprise culture.

(5 marks)

Briefly explain the Churchill and Lewis model of business growth.

(10 marks)

Question Two

With relevant examples, discuss the problems and challenges faced by small businesses in Nakuru town.

(6 marks)

In your opinion, what can be done to improve the condition caused by the above mentioned challenges?

(4 marks)

Specify some of the challenges specifically affecting potential and current women entrepreneurs in Kenya.

(5 marks)

Specify some the problems and challenges affecting persons with disabilities in their pursuit to start their own small businesses.

(5 marks)

Question Three

As an entrepreneur, what do you understand by environmental scanning.

(4 marks)

Describe the various approaches to environmental scanning.

(6 marks)

Explain the meaning and importance of "SWOT" analysis.

(7 marks)

Highlight three legal forms of business ownership in Kenya.

(3 marks)

Question Four

Differentiate between growth and stability strategies.

(10 marks)

Illustrate; diagrammatically, the basic business development stages.

(10 marks)

Question Five

Explain some of the reasons for lack of strategic planning in small firms.

(5 marks)

Today’s market place radically changed from what is used to be. It is radically different as a result of major, sometimes interlinking forces that have created new behaviours, new opportunities and new challenges. Comment on this statement with specific and supported arguments.

(10 marks)

Develop some of the questions that must be answered to write a successful marketing plan.

(5 marks)

Entr 334:Entrepreneurship Development And Strategy Question Paper

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