Buss 442: Industrial Marketing Question Paper

Buss 442: Industrial Marketing

Course:Education

Institution: Kenya Methodist University question papers

Exam Year:2011

SCHOOL : SCHOOL OF BUSINESS AND ECONOMICS
DEPARTMENT : BUSINESS ADMINISTRATION
TIME : 2 HOURS
INSTRUCTIONS Answer Question ONE and any Other TWO Questions

Question 1
a) Define industrial marketing and give a typical examples of an industrial marketing process. (6marks)
b) Explain the various features of an industrial marketing process. (7marks)
c) Highlight the differences between industrial marketing to consumers marketing.(12marks)

Question 2
a) Explain the various characteristics of industrial marketing. (9marks)
b) Classification of industrial products is wide but crucial in for business purpose explain. (6marks)

Question 3
Give a detailed explanation of macro environment of industrial marketing in Kenya. (15marks)

Question 4
Highlight the meaning, process and impact of purchasing or procurement process. (15marks)

Question 5
Discuss the position of a buying centre and buying influences in industrial marketing. (15marks)

Question 6
a) Give a highlight of a classification of industrial products. (5marks)
b) Explain the various basis of segmenting industrial products. (10marks)

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