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Buss 423: Research Methods Question Paper

Buss 423: Research Methods

Course:Bachelor Of Economics And Applied Statistics

Institution: Kenya Methodist University question papers

Exam Year:2012

KENYA METHODIST UNIVERSITY
END OF 2ND TRIMESTER 2012(EVENING) EXAMINATIONS
SCHOOL : BUSINESS AND ECONOMICS
DEPARTMENT : ECONOMICS AND APPLIED STATISTICS
UNIT CODE : BUSS 423
UNIT TITLE : RESEARCH METHODS

TIME: 2 HOURS
Instructions:
Answer question one and any other two.
Question One
Rafiki FM has been in the radio industry for more than three decades. The owners of the radio station are concerned that the station is facing difficulties in coping with competition. Rafiki FM targets a mature group of listeners and broad casts in Swahili. The station has received complaints of poor signals in the past and seems only to be clear in Nairobi city. Majority of the presenters at the station are 30 years old and below, while the management team comprises those aged 40 and above. The employees seem to have good salaries and benefits but complain of being "managed by walking around" and excessive rules.
You have been appointed as a consultant to look into how the radio station can face off the competition and remain profitable. You are required to write a report
Write an appropriate title for this report.
(2mks)
Give four objectives of the study.
(8mks)
What is the research problem?
(8mks)
What data collection tools would you use? Discuss.
(8mks)
What recommendations would you offer?
(8mks)
Question Two
In order for a participant to give "informed consent" what information must be available to the participant? Discuss.
(10mks)
Suppose you are preparing to collect data from high school students, what parties would you seek permission consent and approval from? Discuss.
(10mks)
Question Three
Discuss the merits and demerits of unstructured questions in a questionnaire or interview.
(10mks)
A descriptive research design is useful in social sciences. Discuss its main features and its application ina research study.
(10mks)
Question Four
Distinguish between probability and non probability sampling. (8mks)
Discuss four types of non-probability sampling.
(12mks)
Question Five
Write short notes on the following
Concepts and constructs
(5mks)
Measurement scales.
(4mks)
Letter of transmittal.
(6mks)
Hawthorne effect and placebo effect.
(5mks)

Buss 423: Research Methods Question Paper

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