📘 Access 10,000+ CBC Exams With Marking Schemes

Prepare your learners for success! Get CBC-aligned exams for Grades 1–9, PP1–PP2, Playgroup and High School - all with marking schemes.

Browse Exams

Instant download • Trusted by 100,000+ teachers • Updated weekly

Principles Of Marketing Question Paper

Principles Of Marketing 

Course:Bachelor Of Commerce

Institution: Kenyatta University question papers

Exam Year:2008



INSTRUCTIONS
1. Answer THREE (3) questions.
2. Question ONE is Compulsory.

Q1.
a)
Marketing managers need to understand the marketing environment.
Discuss this statement. [20 marks]
b)
Explain the so-called Four P’s. What fifth P is sometimes added to it? [10 marks]
c)
Explain the two strategies encountered when conducting a ‘Swot’ analysis for a firm.
[10 marks]

Q2.
a)
Define consumer behavior. [4 marks]
b)
Clearly identify the factors affecting consumer behaviour. [16 marks]

Q3.
Name and briefly describe the four methods of segmenting consumer markets.
Give examples in each case.[20 marks]

Q4.
Describe the life cycle stages of a product highlighting the strategies marketers can use at each stage. [20 marks]

Q5.
Explain the following as used in marketing today;
a)
Push strategy
b)
Differential pricing
c)
Exclusive distribution
d)
Market
segmentation
[20 marks]




More Question Papers

Enhance your teaching with our comprehensive Schemes of Work and Notes!

Exams With Marking Schemes

End Term 3 Exams

Mid Term Exams

End Term 1 Exams

Opener Exams

Full Set Exams

Return to Question Papers    

© 2008-2025 by Lexplex Group. All Rights Reserved | Home | About Us | Contact Us | Copyright | Terms Of Use | Privacy Policy | Advertise | Affiliates