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Dprm 101: Public Relations Management Question Paper

Dprm 101: Public Relations Management

Course:Public Relations Management

Institution: Kenya Methodist University question papers

Exam Year:2008

KENYA METHODIST UNIVERSITY

END OF SECOND TRIMESTER 2008 EXAMINATIONS

FACULTY : BUSINESS AND MANAGEMENT STUDIES
DEPARTEMENT : BUSINESS ADMINISTRATION
COURSE CODE : DPRM 101
COURSE TITLE : PUBLIC RELATIONS MANAGEMENT
TIME : 2 HOURS

INSTRUCTIONS:
• Answer Question

Question 1
Identify the roles assumed by Public Relations within the Marketing Mix?

Question 2
Explain the main advantages and disadvantages of using external Public Relations Consultants?

Question 3
Explain the main sections you would expect to find in a typical Public Relations plan?

Question 4
How can Public Relations assist Organizations in discharging their social responsibilities?

Question 5
Discuss the main activities you would associate with an Internal Public Relations Programme?

Question 6
Identify the Main Publics that Companies need to address through their Public relations activities?

Question 7
What factors would you take into account when developing a press release relating to the launch of a new product?

Question 8
Write short notes on THREE of the following:
(a) Crisis Management
(b) Corporate Identity
(c) Parliamentary liaison
(d) Financial Public Relations

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