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Dprm 102: Public Relations Psychology Question Paper

Dprm 102: Public Relations Psychology

Course:Public Relations Psychology

Institution: Kenya Methodist University question papers

Exam Year:2008

KENYA METHODIST UNIVERSITY

END OF SECOND TRIMESTER 2008 EXAMINATIONS

FACULTY : BUSINESS AND MANAGEMENT STUDIES
DEPARTEMENT : BUSINESS ADMINISTRATION
COURSE CODE : DPRM 102
COURSE TITLE : PUBLIC RELATIONS PSYCHOLOGY
TIME : 2 HOURS

INSTRUCTIONS:
• Answer Question

Question 1
Define psychology and explain psychology as the study of unconscious process?

Question 2
Discuss the importance of the family and school as social institutions?

Question 3
“The self-concept has become a major social psychological focus because it helps organize our thinking and guide our social behaviour”? Examine the various influences on the self-concept.

Question 4
What is an attitude? Discuss the main influences on attitude formation?

Question 5
Expound the three basic theories that help explain the attitudes- follow- behaviour phenomenon?

Question 6
Define prejudice and discuss the social sources of prejudice?

Question 7
Write notes on THREE of the following:
(a) Scope of Psychology
(b) The Foot- In- the Door Phenomenon
(c) Gender
(d) Conformity

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