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Dprm 104: Strategic Public Relations Management Question Paper

Dprm 104: Strategic Public Relations Management

Course:Strategic Public Relations Management

Institution: Kenya Methodist University question papers

Exam Year:2008

KENYA METHODIST UNIVERSITY

END OF SECOND TRIMESTER 2008 EXAMINATIONS

FACULTY : BUSINESS AND MANAGEMENT STUDIES
DEPARTEMENT : BUSINESS ADMINISTRATION
COURSE CODE : DPRM 104
COURSE TITLE : STRATEGIC PUBLIC RELATIONS MANAGEMENT
TIME : 2 HOURS

INSTRUCTIONS:
• Answer Question ONE (Compulsory) and any other TWO Questions

Question 1
(a) Define strategic public relations (4 marks)
(b) Discuss the various activities related to public relations (16 marks)

Question 2
(a) Discuss the three basic roles of a public relations practitioner (9 marks)
(b) What do public relations practitioners do all day (11 marks)

Question 3
(a) Discuss Grunig''s four models of public relations practice (10 marks)
(b) Describe the three ways a public relations practitioner can select priority publics (10 marks)

Question 4
(a) A public relations person who has a clear idea of the mission and goals of an organization and who understands how public relations fit into that mission can easily construct a strategic public relations plan. Discuss the steps involved in constructing a strategic public relations plan (20 marks)

Question 5
(a) The development of professionalism should give some consistency to the public relations practice and should strengthen the values of public relations, clearly discuss these values (11 marks)
(b) Define the following terms
(i) Publicity
(ii) Public affairs
(iii) Press agentry (9 marks)

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