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Dsmk 104: International Marketing Question Paper

Dsmk 104: International Marketing

Course:International Marketing

Institution: Kenya Methodist University question papers

Exam Year:2008

KENYA METHODIST UNIVERSITY

END OF SECOND TRIMESTER 2008 EXAMINATIONS

FACULTY : BUSINESS AND MANAGEMENT STUDIES
DEPARTEMENT : BUSINESS ADMINISTRATION
COURSE CODE : DSMK 104
COURSE TITLE : INTERNATIONAL MARKETING
TIME : 2 HOURS

INSTRUCTIONS:
• Answer any 3 questions

Question 1
(a) Define the term International Marketing (2 marks)
(b) Explain in detail the barriers to international trade (8 marks)
(c) Differentiate between international market and Domestic market (10 marks)
(d) International marketing is a multi-step process. Explain five decisions to be taken in these steps. (10 marks)

Question 2
(a) Define the term culture (2 marks)
(b) Briefly explain the characteristics of culture (8 marks)
(c) Explain the factors that an international business executive should take into account
when assessing the political perspectives of a particular target country (10 marks)

Question 3
(a) Discuss the various criteria that have been suggested for determining if a company is a multinational enterprise. (10 marks)
(b) Mention and explain three international business entry strategies which
can be used by multinational enterprises. (10 marks)

Question 4
(a) Discuss four factors limiting standardization of global marketing strategies (10 marks)
(b) Write short notes on:
(i) Regional Economic Integration (5 marks)
(ii) Gray markets (5 marks)

Question 5
Discuss the driving and restraining forces of global marketing process (20 marks)

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