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History Of Mass Media (Bacj 110) 3Rd Trimester 2010 Question Paper

History Of Mass Media (Bacj 110) 3Rd Trimester 2010

Course:Communication And Journalism

Institution: Kenya Methodist University question papers

Exam Year:2010

FACULTY : EDUCATION
DEPARTMENT : COMMUNICATION & JOURNALISM
TIME : 2 HOURS
INSTRUCTIONS Answer Question ONE and only THREE Questions

Question 1
a) Using Wilbor Schramm`s basic model of communication, define Mass communication (5marks)
b) What is Noise? (2marks)
c) List and explain 5 features of Mass Media Institutions (10marks)
d) List and explain 5 impacts of Gutenberg`s evolution to Mass Communication (4marks)
e) Define Ethics and list and explain any two levels of Ethics in Journalism and Mass Communication (4marks)
f) List and explain 5 functions of the Mass Media in Society (5marks)

Question 2
a) Describe the evolution of language (10marks)
b) Describe the evolution of writing (10marks)

Question 3
a) List and explain 5 ways in which the change in Printing Technology and growth of literacy helped the book publishing industry in Penny Press Era (10marks)
b) List and explain 5 defining features of books as a Mass Media Today (10marks)

Question 4
a) List and explain, in detail, the general features of Newspapers in Early America. (8marks)
b) List and explain 6 defining features of Radio (12marks)

Question 5
List and explain, in details the impacts of computers and the internet in Mass communication (20marks)

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