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Comparative Mass Media Systems (Bacj 111) Question Paper

Comparative Mass Media Systems (Bacj 111)

Course:Communication And Journalism

Institution: Kenya Methodist University question papers

Exam Year:2010

FACULTY : EDUCATION
DEPARTMENT : COMMUNICATION & JOURNALISM
TIME : 2 HOURS
INSTRUCTIONS Answer Section A (compulsory) and any Other TWO Questions in Section B

SECTION A
Question 1
‘The medium is the message’ was coined by Marshall Mcluhanu a reknown thinker of the 20th century. He argued that the mass medium used, often supersedes the content or message it carries. Explain Mcluhan`s statement in view of the new media which are more prominently used compared to traditional media. (30marks)

SECTION B

Question 2
The rapid development of mass media systems is stimulated by the growing demand for news and information at great speed. Using the definition of mass media, explain how the media`s perception of the role of providing news and information determines the content and style of presentation. (20marks)

Question 3
Describe and give examples of how modern information and communication technology (ICT) development has converged mass media tools to create inter-connected mass media systems. (20marks)

Question 4
Imbalances in the flow of information between the developed world and developing countries has created smaller and less powerful media systems in the third world. Describe factors that have led to these information disparities. (20marks)

Question 5
Describe the characteristics of new media and using examples compare new media to traditional media. (20marks)

Question 6
Define freedom of the press and explain the basic characteristics of the five theories of the press, giving examples of countries where these theories are applied in media. (20marks)

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