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Principles Of Public Relations (Bacj 135) Question Paper

Principles Of Public Relations (Bacj 135)

Course:Communication And Journalism

Institution: Kenya Methodist University question papers

Exam Year:2010

FACULTY : EDUCATION
DEPARTMENT : COMMUNICATION & JOURNALISM
TIME : 2 HOURS
INSTRUCTIONS answer Question ONE and any Other TWO Questions

Question 1
a) State the universally acceptable definition of public relations (5marks)
b) Public relations is sometimes mistaken for the following:
i) Sales promotion
ii) Publicity
iii) Advertising
Explain these terminologies (15marks)
c) What is your understanding of public Relations as a management function? With an illustration show the relationship between public relations with the rest of the management functions in an organization (10marks)

Question 2
A Public Relations Manager of your organization, state and explain 5 principles that would guide you in your practice. (20marks)

Question 3
Your Public Relations firm has been constructed to facilitate a workshop on planning at a regionally renowned company. Your audience will be the public Relations department. List and explain briefly the 5 points of a public Relations planning model (20marks)

Question 4
What do you understand by the following terms as used in public relations?
i) Sponsorship
ii) Endorsement
iii) Press liaison
iv) C S R (20marks)

Question 5
These are various sections in an ideal Public Relations Department in a large organization. State and explain the responsibilities of these sections. (20marks)

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