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Introduction To Mass Media Research (Bacj 123) Question Paper

Introduction To Mass Media Research (Bacj 123)

Course:Communication And Journalism

Institution: Kenya Methodist University question papers

Exam Year:2011

FACULTY : EDUCATION
DEPARTMENT : COMMUNICATION & JOURNALISM
TIME : 2 HOURS
INSTRUCTIONS Answer Question ONE and any other TWO Questions

Question 1
a) Explain the various components that should be included in the introduction section of a research proposal. (10marks)
b) State four qualities of a good research proposal (5marks)
c) Differentiate between the quantitative and qualitative research methods. (4marks)
d) Justify the need for literature review in the research process (6marks)
e) Distinguish internal validity from external validity (5marks)

Question 2
a) You are expected to conduct research in your final year of study as one of the requirements for graduation. Explain seven sources you can use to come up with a research problem. (14marks)
b) Discuss two problems you will have to deal with as you structure the research problem. (6marks)

Question 3
a) Citing examples, analyze ethical issues that may arise when one is conducting online research. (10marks)
b) Examine three ethical dilemmas that mass media researchers may encounter in their work. Use examples in your answer. (10marks)

Question 4
a) Define sampling and explain why we use a sample instead of the entire population. (6marks)
b) Although non-probability sampling is considered more non-representative than probability sampling, it is preferred in some instances. Explain. (6marks)
c) Using examples, describe the following sampling methods: (8marks)
i) Systematic random sampling
ii) Cluster sampling
iii) Stratified sampling
iv) Snowball sampling

Question 5
Discuss the use of content analysis in mass media research. (20marks)

Introduction To Mass Media Research (Bacj 123) Question Paper

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