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Public Relations (Bacj 135) Question Paper

Public Relations (Bacj 135)

Course:Communication And Journalism

Institution: Kenya Methodist University question papers

Exam Year:2011

FACULTY : EDUCATION
DEPARTMENT : COMMUNICATION & JOURNALISM
TIME : 2 HOURS
INSTRUCTIONS Answer Question ONE and any Other TWO Questions

Question 1
a) Sometimes Public Relation is confused for other activities that it’s not. State five of these activities and give brief notes about them. (15marks)
b) Explain what is meant by Public Relations being a management function. (10marks)
c) What is your understanding of crisis and crisis management in the context of Public Relations activities. (5marks)

Question 2
You are the head of your Public Relations department and the management has asked you to provide guidelines for future recruitment of Public Relations personnel. State and explain your guidance to the management. (20marks)

Question 3
Your Public Relations consultancy firm has just won a one year contract to offer specified public relation consultancy services to a government parastatal organization without a Public Relations function. One of your firm’s responsibilities is to set up a functional public relation office for the organization. Explain with illustrations the model and functions of the Pubic Relation department you would create. (20marks)

Question 4
Media is a key ingredient in effective execution of Public Relations in an organization. Name and explain the type of media you would utilize in order to achieve communication objectives in an organization. (20marks)

Question 5
a) What is your understanding of a Public Relations programme?
b) As part of your organization’s management and also head of Public Relations department, draw a six point public relation planning model and give a brief explanation of each stage in order to justify how you would execute your programme. (20marks)

Public Relations (Bacj 135) Question Paper

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