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Communication Theory (Bacj 260) Question Paper

Communication Theory (Bacj 260)

Course:Communication And Journalism

Institution: Kenya Methodist University question papers

Exam Year:2011

FACULTY : EDUCATION
DEPARTMENT : COMMUNICATION & JOURNALISM
TIME : 2 HOURS
INSTRUCTIONS Answer Question ONE and any other TWO Questions

Question 1
a) Discuss the basic postulate of libertarian theory of the press
b) Discuss some of the key basic theoretical assumptions of the libertarian theory of the press identitied in (a) above.
c) Provide an analytical interpretation of how the press in Kenya may apply the key theoretical basic postulates of the libertarian theory of the press.

Question 2
Critically analyse any two of the following:
a) Four theories of the press
b) The social responsibility theory
c) Gate keeper theory
d) Irresponsible journalism

Question 3
Discuss some of the communication theories the media in Kenya could have relied on to improve their coverage of the 2010 referendum campaigns on the new constitution of Kenya

Question 4
Make a distinction between knowledge gap hypothesis and spiral of silence theory.

Question 5
Discuss how to apply the uses and cratification theory.

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