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Media Management (Bacj 255) Question Paper

Media Management (Bacj 255)

Course:Communication And Journalism

Institution: Kenya Methodist University question papers

Exam Year:2012

END OF 2''ND ''TRIMESTER 2012 (DAY) EXAMINATIONS
FACULTY : EDUCATION AND SOCIAL SCIENCES
DEPARTMENT : COMMUNICATION & JOURNALISM
UNIT CODE : BACJ 255
UNIT TITLE : MEDIA MANAGEMENT
TIME : 2 HOURS

Instructions: Question ONE is Compulsory and any other TWO.
Question One
Define management.
(5 Marks)
Outline the different functions of management within an organization.
Different theorists came up with theories on management, discuss each of them and give instances when each of those theories would be more appropriate.
(15 Marks)

Question Two
Discuss the duties and responsibilities of the following people:
Managing Editor
Editor-in-chief
Associate Editor
Sub-editor

Question Three
Elaborate on the importance of communication to a media organization that deals with different activities and people. (20 Marks)

Question Four
Establish the different views of conflict.
(5 Marks)
Elaborate on the different ways of conflict resolution within an organization.
(15 Marks)

Question Five
Define leadership.
(3 Marks)

Identify and briefly discuss any SEVEN differences between leadership and management.
(7 Marks)

Discuss any FIVE roles/attributes of a leader.
(10 Marks)

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