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Media Economics (Bacj 354) Question Paper

Media Economics (Bacj 354)

Course:Communication And Journalism

Institution: Kenya Methodist University question papers

Exam Year:2012

MEDIA ECONOMICS (BACJ 354) 2ND TRIMESTER 2012
KENYA METHODIST UNIVERSITY
END OF 2''ND ''TRIMESTER 2012 (DAY) EXAMINATIONS
FACULTY : EDUCATION AND SOCIAL SCIENCES
DEPARTMENT : COMMUNICATION & JOURNALISM
UNIT CODE : BACJ 354
UNIT TITLE : MEDIA ECONOMICS
TIME : 2 HOURS

Instructions: Answer Question ONE and any other TWO Questions.
Question One
In an attempt to maximize their profits, media houses are justified to give preference to advertisements over editorial content. Discuss.
(10 Marks)

Explain why multinational media houses have an economic advantage over the locally founded competitors.
(10 Marks)

Apart from advertising, explain any FIVE ways in which media houses make money.
(10 Marks)

Question Two
Discuss FIVE ways through which the media industry contributes to the economy of the country.
(10 Marks)

Explain how media houses manage to cut their running costs to increase their profits.
(10 Marks)

Question Three
"A vibrant economy is necessary for the growth and stability of the media industry". Justify this statement with reference to a third world country.
(10 Marks)
Discuss the economic advantage of running a media house owned by a multinational corporation.
(10 Marks)

Question Four
Explain how literacy contributes to the economic growth of the media industry.
(10 Marks)

Discuss how political instability can threaten economic management of media houses.
(10 Marks)

Question Five
Economically, the new media are posing a major threat to traditional media. Discuss. (20 Marks)

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