Get premium membership and access revision papers, questions with answers as well as video lessons.

Advertsing (Bacj 379) Question Paper

Advertsing (Bacj 379)

Course:Communication And Journalism

Institution: Kenya Methodist University question papers

Exam Year:2012

END OF 2''ND ''TRIMESTER 2012 (EVENING) EXAMINATIONS
FACULTY : EDUCATION AND SOCIAL SCIENCES
DEPARTMENT : COMMUNICATION AND JOURNALISM
UNIT CODE : BACJ 379
UNIT TITLE : ADVERTISING
TIME : 2 HOURS

INSTRUCTIONS
Answer question one and any two others.
Question One
State factors that determine the advertisability of a product.
(5 Marks)

How do advertising agencies prospect for adverts?
(5 Marks)

What criteria does a company use when choosing the media to carry its message?
(5 Marks)

Discuss factors that must be considered when measuring the effectiveness of an advertisement.
(5 Marks)

Define the term advertising and give its importance in society.
(5 Marks)

Why is advertising usually confused with marketing?
(5 Marks)

Question Two
Explore methods used by companies to determine their advertising budget.
(5 Marks)
Several factors affect the agency – client relationship. Discuss.
(5 Marks)

Discuss the importance of company positioning in effective advertising, using a well known international company as your example.
(10 Marks)

Question Three
What do you think are the most important points for an advertiser to consider in selecting an agency?
(10 Marks)

It has been claimed that advertising affects society negatively. Give your take using examples from the Kenyan scene.
(10 Marks)

Question Four
Write for and against the use of mass media as a tool of marketing communication.
(10 Marks)

Discuss the use of outdoor media tools and point out how companies fail to reap maximum mileage in that endeavor.
(10 Marks)

Question Five
Comprehensively discuss the major objectives of any advertising company.
(10 Marks)

Display your understanding of the term "below the line" advertising.
(10 Marks)

Advertsing (Bacj 379) Question Paper

More Question Papers

Popular Exams