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Public Relation And Interpersonal Relation(Dhtm 040) Question Paper

Public Relation And Interpersonal Relation(Dhtm 040)

Course:Education

Institution: Kenya Methodist University question papers

Exam Year:2012

TIME : 2 HOURS

SECTION A – COMPULSORY
Define public relations.
(2 Marks)

State qualities of a good public relations practioner.
(5 Marks)
Distinguish public relations from the following:-
Propaganda
(2 Marks)
Marketing.
(2 Marks)
Sales Promotion.
(2 Marks)
Advertising.
(2 Marks)
SECTION B - CHOOSE THREE QUESTIONS
Question Two
List the responsibilities of a public relations manager.
(6 Marks)
Discuss three ethical systems in public relations and cite their criticisms.
(9 Marks)

Question Three
Give reasons for sponsorship in public and interpersonal relations.
(8 Marks)

Discuss the importance of public relations planning.
(7 Marks)

Question Four
Discuss variables that influence employee productivity, absenteeism, turn over and satisfaction.
(9 Marks)

What is the importance of the public relations department in the field of hospitality and tourism?
(6 Marks)

Question Five
State and explain personal characteristics influencing the perception process.
(6 Marks)

What is the relationship between ’relationship development and public and interpersonal relations?’
(9 Marks)

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