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Strategic Management (Buss 420) Question Paper

Strategic Management (Buss 420)

Course:Business Administration

Institution: Kenya Methodist University question papers

Exam Year:2011

TIME: 2 HOURS

Instructions: Answer Question ONE (Compulsory) in SECTION ONE and
any Other TWO Questions from SECTION TWO.
SECTION ONE
Question One
Outsourcing of some of the value chain activities to outside suppliers have become popular in the business environment. Discuss outsourcing and give reasons why companies outsource such activities to outsiders.

(10 Marks)
Explain the following terms: Ethics and Social Audit, Experience Curve, Continuous improvement, Bench Marking, Key Success Factors.
Adaptive strategies enable managers to choose a strategy that will adapt to environmental conditions and manage internal activities to support the strategy. Briefly discuss FOUR types of adaptive strategies. (10 Marks)

Question Two
Assume that you are a strategist of Apple Oil Kenya Ltd. The shareholders have agreed that the company embark on a market Development strategy in Africa continent. As a strategist you have been asked to assess potential markets such as Uganda, Tanzania, Rwanda, Burundi and DRC and advice whether the markets are viable or not. Discuss.
(10 Marks)

Outline FIVE factors tat influence strategic decision choices.
(10 Marks)

Question Four
Illustrate the FIVE advantages and FIVE disadvantages of strategic management.
(10 Marks)
Discuss a defensive strategy in relation to telecommunication industry and advise the industry players when to adopt a defensive strategy.
(10 Marks)

Question Five
Objectives are statements of the results a business seeks to achieve over a specified period of time. To achieve long-term prosperity, strategic planners commonly establish long-term objectives. Explain FIVE areas that strategists use to develop long-term objectives.
(10 Marks)

Outline the role of Finance and Accounts functional department in strategy implementation.
(10 Marks)

Strategic Management (Buss 420) Question Paper

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