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Marketing Logistics (Buss 443) Question Paper

Marketing Logistics (Buss 443)

Course:Business Administration

Institution: Kenya Methodist University question papers

Exam Year:2011

TIME : 2 HOURS

Instructions: Answer ALL Questions in Section A and any TWO in
Section B
SECTION A
Question One
Define the following marketing concepts.
Marketing Concept
(5 Marks)
Holistic Marketing Concept
(5 Marks)

Question Two
Differentiate between a need, want and a demand. (6 Marks)

Question Three
Describe the marketing mix tools. (6 Marks)

Question Four
Describe any FOUR key functions of marketing channel. (6 Marks)

Question Five
What is vertical marketing system (VMS) and how did it come about? (6 Marks)

SECTION B
Question One
Describe retailing
Describe any FIVE types of retailers
Retailers need to make the management decisions to remain competitive, using the marketing mix show how the retailer can remain competitive.
Describe any FIVE current trends in retailing

Question Two
Define wholesaling
(2 Marks)
Describe any key functions of wholesalers
(5 Marks)
Give the similarities and differences between a blacker and an agent
(6 Marks)
Describe the trends in wholesaling
(5 Marks)

Question Three
Describe marketing logistics.
Briefly describe how companies should handle order
Where should companies locate their stock? Describe.
(3 Marks)

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