Principles Of Marketing(Buss 218) Question Paper

Principles Of Marketing(Buss 218)

Course:Education

Institution: Kenya Methodist University question papers

Exam Year:2012

TIME : 2 HOURS

INSTRUCTIONS
Answer FOUR questions
Question One
Discuss the basis for segmenting market. (15 Marks)

Question Two
Describe the buying process of a product. (15 Marks)

Question Three
Describe four marketing management concept (philosophies) that guide the marketing effort. (15 Marks)

Question Four
Identify and explain four distribution channels. (15 Mark)

Question Five
Discuss elements of promotion. (15 Marks)

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