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Strategic Management (Buss 420) Question Paper
Strategic Management (Buss 420)
Course:Business Administration
Institution: Kenya Methodist University question papers
Exam Year:2012
TIME: 2 HOURS
INSTRUCTIONS
Answer question one and any other two from section B.
Question One
The manager of Bizybee Company has not been involved in research and development of new Brodvets for the last two years. Though the turnover is not a problem for the company, the manager and his senior colleagues have noticed that the workers on hourly basis are not working up to their full potential. It is well known that they filled their days with unnecessary and unproductive activities and worked only for the sake of a pay cheque. The situation has become worse and it demands immediate managerial attention and prompt remedial measures. The manager knew very well that the only way to progress and prosper is to motivate workers to peak performance through various incentive plans. The manager inquired from his deputy, "what is the problem with the workers in hourly basis? The wage bill shows we pay them the highest in the industry. Our working conditions are fine, our fringe benefits are excellent, still our workers are not motivated, what do they require?" His deputy replied, "I have informed you time and again that money, working conditions and benefits are not enough.
After a year of no reaction to the workers woes, Bizybee was voted the worst performing company during the COYA awards; performing as the worst company in customer service and product quality. The biggest shock was the control system. There was no effective control leading to immeasurable losses in profits and raw material wastage. The manager’s quagmire was whether to advice the board of directors to liquidate the company or revamp it.
Conduct a SWOT analysis for Bizybee.
(8 Marks)
If you were the manager of Bizybee, how would you have motivated your employees?
(5 Marks)
The manager is torn between advising on liquidation or revamping Bizybee. Discuss the strategies that can be used to revamp (Get the company to perform again) the company.
(6 Marks)
Bizybee had no effective control system. Discuss the components of strategic control in the strategic management process.
(8 Marks)
List three purposes of strategic control.
(3 Marks)
Question Two
Assume you have been invited as a strategic management consultant to come up with strategic objectives of a business organization and review their mission.
Discuss the key aspects of a business organization that you would base the objectives on.
(6 Marks)
It is necessary to revise a mission statement from time to time. Explain the reasons for this.
(6 Marks)
Discuss four weakness of SWOT analysis.
(8 Marks)
Question Three
Discuss Michael Poster’s generic strategies that would help a firm’s competitive position in any industry of your choice.
(10 Marks)
Discuss BCG portfolio analysis.
(10 Marks)
Question Four
Although an organization operates as a single unit; the strategies employed are different. Discus the three levels of strategy.
(10 Marks)
Using a hospital as a case, discuss the 5Ps of strategy according to 5Ps of Mintzberg.
(10 Marks)
Question Five
Briefly explain the strategic management process.
(10 Marks)
Discuss the process you would follow if contracted to come up with a code of ethics for an organization.
(8 Marks)
Mention four types of social responsibility.
(2 Marks)
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