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Strategic Management 1 (Buss 420) Question Paper

Strategic Management 1 (Buss 420)

Course:Business Administration

Institution: Kenya Methodist University question papers

Exam Year:2012

TIME: 2HRS

INSTRUCTIONS: Answer Question ONE and ANY Other TWO Questions.
Question One
Assume you are a strategist. You have been invited by ABC Company LTD. A Company operating in telecommunication industry in Kenya. The company has been losing market share at a rate of an average 10% for the last three years. After undertaking the internal analysis of the firm you have established the following:
Employees morale has declined therefore affecting performance in the company.
Leadership style is not acceptable by the employee who complains most of the top managers embrace autocratic style of management.
Customers are continuously switching to competitors products
The information communication systems is obsolete.
a) Based on the findings of your internal analysis advice ABC Company LTD Board of Directors on the appropriate strategic issues to ensure the situation is reversed. (10marks)

b) Analyze the external environment of ABC LTD and give the Board of directors a report based on your findings. (10marks)

c) Advice ABC Company LTD on a grand strategic choice that they should improve their performance in the market. (10marks)

Question Two
a) Explain the notion that corporate social responsibility enhances companies’ competitiveness in the market. (10marks)
b) Discuss the importance of planning for Information Systems to suit Organization strategy. (10marks)

Question Three
a) Discuss the levels of strategy including the managers who are responsible for each level of strategy. (10marks)

b) Innovation is a grand strategy that enables a firm to reap initial high profits associated with creation of wealth customer acceptance. Explain innovation as a grand strategy including the reasons why companies should endeavor to be innovative. (10marks)

Question Four
a) Discuss the following forecasting approaches: Technical forecasts, political forecasts and economic forecasts. (10marks)

b) Explain the responsibility of personnel department and marketing department in strategy implementation. (10marks)

Question Five
a) Explain a resource based view of a firm as a competitive tool. (10marks)

b) Discuss the generic strategies as an alternative choice to enhance competitive advantage. (10marks)

Strategic Management 1 (Buss 420) Question Paper

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