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Marketing Logistics (Buss 443) Question Paper

Marketing Logistics (Buss 443)

Course:Business Administration

Institution: Kenya Methodist University question papers

Exam Year:2012

TIME: 2HRS

INSTRUCTIONS: Answer Question ONE and ANY Other TWO Questions.
Question One
a) Discuss the role of personal selling in the promotion process. (10marks)

b) Define Marketing logistics and briefly describe FIVE roles in marketing.
(10marks)
c) Identify and explain FIVE types of marketing research and their role in marketing logistics. (10marks)

Question Two
a) Discuss the various ways a manufacturer may motivate its marketing intermediaries. (10marks)

b) Briefly discuss FIVE roles of sales promotion in marketing. (10marks)

Question Three
Giving examples describe the functions of distribution channels in a marketing organization. (20marks)

Question Four
Discuss both external and internal factors affecting channels of choice decisions. (20marks)

Question Five
a) Explain in details the need for wholesalers in the distribution chain of fast moving consumer goods organizations. (10marks)

b) Discuss the function of warehousing. (10marks)

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