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Strategic Management (Buss 420) Question Paper
Strategic Management (Buss 420)
Course:Business Administration
Institution: Kenya Methodist University question papers
Exam Year:2012
TIME: 2 HOURS
Instructions:
Answer question one and two other questions.
Question One
Global hotels grow appetite for Kenya
International hotels are flocking in to invest in Kenya’s hospitality industry. These include Kempinski, Emaar, Radisson BLM, Marriot, Park Inn Hilton,Lonrho, and Rezidor. The Kenya association of Hoteliers and caterers says this is a sign of confine in the country. "It is a very good thing to the industry. As a country, we are in a position to attract foreign direct investment" an official says. Analysts note global strands are keen on partners with developers to manage their properties under their titles and executives in return for a fee. Kempinski hotel comprises a portfolio of 74 five-star facilities in 32 countries. Marriot is expected to sign an agreement by the end of the year to open a hotel in Kenya by 2015. Accor plans to open 30 new hotels with nearly 5,000 new rooms in Kenya, SA, Angola, Nigeria, Ghana, Morocco and Algeria. Dubai based Emmar has signed a deal to operate a property developed by the African Dream Collection. Stakeholders say Kenya is strategically placed to serve Africa, the Middle East, Asia and far East markets. Tourism is expected to be worth KES 200 billion by 2015. (Source: Daily Nation 02.10.2012)
Industry and country attractiveness are being cited in the article. How would you assess the attractiveness?
(8mks)
Distinguish between internationalization of a business and a global strategy.
(7mks)
Discuss the Mechanism for foreign market entry being discussed in the case.
(8mks)
Highlights the differences between domestic strategy and global strategy.
(7mks)
Question Two
Discuss the factors that led to the rise of strategic management. (20mks)
Question Three
In assessing industry/competitor environment for attractiveness, rivalry among existing firms is a key variable. Discuss industry characteristics that intensify rivalry.
(10mks)
Explain the strategies Michael Porter says counter industry forces. (10mks)
Question Four
Discuss the concept of strategy hierarchy.
(10mks)
Discuss the pitfalls of horizontal and vertical integration.
(10mks)
Question Five
For strategy to be successfully implemented, it has to permeate the day-to-day life of the organization. Show how this could be accomplished. (20mks)
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