Strategic Management(Buss 042) Question Paper

Strategic Management(Buss 042)

Course:Business Administration

Institution: Kenya Methodist University question papers

Exam Year:2013

TIME: 2 HOURS

INSTRUCTIONS: Answer Question One and Any Other TWO Questions
Question One
Z-Company has been in operation for the last 10 years. During the first seven years of its operations, the company performed very well in the areas of profit, growth, and cost management. However, the last 3 years has seen the company performance dividing. You have been hired as a consultant to identify the key challenges facing Z company and recommend the way forward. Your preliminary findings indicate serious challenges in the areas of distributors, retailers and suppliers. Explain to management the need to embrace the following strategies as a way to overcome the current challenges.
a) Forward integration. (10marks)
b) Backward integration. (10marks)
c) How can a firm utilize its core competence to develop and nurture a sustainable competitive advantage?

Question Two
a) The setting of annual objectives by a company is very important. What is the purpose of setting annual objectives? (5marks)
b) Identify and explain in detail porter`s 3 generic strategies. (10marks)
c) What are the characteristics of an effective evaluation system? (5marks)

Question Three
Under what circumstances would a firm embrace the following strategic
choices?
a) Retrenchment (5marks)
b) Divestiture (5marks)
c) What are key ingredients of a company’s strategic vision? (10marks)

Question Four
a) Identify the reasons for mergers acquisitions in contemporary
organizations. (10marks)
b) Explain at least FIVE differences between strategy formulation and
strategy implementation. (10marks)

Question Five
Write short notes on the following:
a) Concentric diversification. (5marks)
b) Joint venture. (5marks)
c) Identify at least FIVE qualities of good long term objectives. (10marks)

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