Strategic Management(Buss 042) Question Paper

Strategic Management(Buss 042)

Course:Business Administration

Institution: Kenya Methodist University question papers

Exam Year:2013

TIME: 2 HOURS

INSTRUCTIONS
Answer question one in section A and any other two questions in section B
SECTION A
Question One
Zintel company is finding challenges staying a float in the market due to stiff competition from competitors. The products of Zintel company are not unique and are easy to duplicate. The management strategy at Zintel company is weak and the levels of competency in the workforce are low. The company also has poor infrastructure and the technology in use is old
What should Zintel do in order to remain in the market?
(10 marks)
Does Zintel need to develop a strategy for competitive advantage? (10 marks)
What does this tell you about the strategy existing in Zintel?
(5 Marks)
What would you do if you were the CEO of Zintel?
(5 Marks)

SECTION B
Question Two
Discuss porters five forces model of gaining competitive advantage
(10 Marks)
Outline and give examples of strengths, weaknesses and opportunities in a work environment
(5 marks)
Define and discuss environmental analysis
(5 marks)

Question Three
Define the following functional levels of strategy clearly outlining their role in relations to corporate strategy;
Human resource
(5 marks)
Marketing
(5 marks)
Finance
(5 marks)
Research development
(5 marks)

Question Four
Explain the meaning of monitoring and evaluation
(10 marks)
Give reasons for mergers and acquisition in organizations
(5 marks)
Discuss strategy control tools
(5 marks)

Question Five
Discuss the following terms
(10 marks)
Cost leadership
Differentiation
Focus/Niche
Competitive advantage
Define and discuss the contents of Balance score card
(10 Marks)

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