Consumer Psychology B(Coun 405) Question Paper

Consumer Psychology B(Coun 405)

Course:Counseling

Institution: Kenya Methodist University question papers

Exam Year:2013

TIME : 2 HOURS

Instructions:
Answer any three questions
Question One
What is consumer psychology?
(3mks)
Explain how consumption affect people’s lives.
(10mks)
What is the significance of this course to the counseling practice? (7mks)

Question Two
Discuss how the memory systems influence consumer behavior. (20mks)

Question Three
Explain how the cognitive learning theory can be applied by a producer in formulating an advertisement. (20mks)

Question Four
Describe the role of senses in determining the consumer behavior. (20mks)

Question Five
Relate the Maslow’s hierarchy of needs to consumer behavior. (20mks)

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