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Strategic Public Relation(Prmo 043) Question Paper

Strategic Public Relation(Prmo 043)

Course:Business Administration

Institution: Kenya Methodist University question papers

Exam Year:2013

TIME: 2 HOURS

INSTRUCTIONS: Answer Question ONE and ANY Other TWO Questions
Question One
a) Research is an important component of Strategic Public Relations
practices. Discuss giving relevant examples. (10marks)

b) Explain the values of Strategic public relations practice. (10marks)

c) Explain the impact of media on the development of Strategic Public relation practice. (10marks)

Question Two
a) Explain main activities related to the Strategic Public relations practice.
(10marks)

b) Illustrate the continuing cycle of research in relation to strategic public
relations practice. (10marks)

Question Three
a) Identify the major publics that affect strategic public relations practice.
(10marks)

b) Explain the personal traits of an effective strategic public relations practitioner. (10marks)

Question Four
Explain the human issues guiding the strategic public relations and public affairs. (20marks)

Question Five
a) Identify and explain the functions of strategic public relations practice.
(10marks)

b) Trace the history and development of Strategic Public relations practice.
(10marks)

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