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Writing For Media (Prmo 042) Question Paper

Writing For Media (Prmo 042)

Course:Business Administration

Institution: Kenya Methodist University question papers

Exam Year:2013

TIME: 2 HOURS

INSTRUCTIONS
Answer question one and any other two questions
Question One
According to the information richness theory, it is suggested that media differ in their potential capacity of transmitting the meaning of information in four information richness factors so that they can be ranked from ’rich’ to ’lean’. Briefly explain those FOUR factors.
(8 marks)
What are the advantages and disadvantages of each of the following mediums?
Website
(5 Marks)
Infographics
(5 Marks)
Video
(5 Marks)
Photo essay
(5 marks)
Define a fact sheet
(2 Marks)

Question Two
Give five importance of a premise.
(5 Marks)
What are the six methods of characterization?
(12 Marks)
Define the term "Genre."
(3 Marks)

Question Three
List five advantages and five disadvantages of storyboards.
(10 Marks)
List the nine steps involved in writing a script.
(9 Marks)
What is characterization?
(1 mark)

Question Four
Briefly discuss seven factors that you need to consider before choosing your communication medium.
(14 Marks)
Briefly describe the divergent thinking phase and the convergence phase in the idea generation process.
(6 marks)

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