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International Marketing(Mktg 430) Ii Question Paper

International Marketing(Mktg 430) Ii

Course:Business Administration

Institution: Kenya Methodist University question papers

Exam Year:2011

TIME : 2 HOURS
INSTRUCTIONS Answer Question ONE and any Other TWO Questions

Question 1
a) Briefly explain the driving forces for international marketing. (10marks)
b) Explain the following foreign market entry strategies, citing their advantages and disadvantages.
i) Exporting
ii) Joint venture (12marks)
c) Discuss four major ways in which technology can be transferred internationally. (8marks)

Question 2
a) Why is a host country not always receptive to foreign firm’s investment in local production facilities? (10marks)
b) Discuss the measures that can be undertaken to minimize political risk in a foreign environment. (10marks)

Question 3
You have secured a position of a marketing manager with an international firm. During one of the board meetings you hear the Chief Executive Officer (CEO) commenting “International Marketing research is a waste. It is very expensive and more time consuming”. Write a memo to your boss convincing him that international market research is indeed indispensable and that he should reconsider his decision. (20marks)

Question 4
a) Discuss the arguments advanced for and against product standardization. (12marks)
b) Globalization of advertising is viewed by many in the advertising industry as a difficult task. Discuss the circumstances when globalization of advertising is appropriate. (8marks)

Question 5
a) Briefly explain the social research of Everett Rogers regarding diffusion of innovations and adopter categories. (12marks)
b) How might the adaption process in Asia and other newly industrializing countries (NICs) differ from the traditional Western Model? (8marks)

International Marketing(Mktg 430) Ii Question Paper

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