Get premium membership and access revision papers, questions with answers as well as video lessons.

Marketing Of Services(Mktg 334) Question Paper

Marketing Of Services(Mktg 334)

Course:Business Administration

Institution: Kenya Methodist University question papers

Exam Year:2012

TIME: 2 HOURS
Instructions: Answer Question ONE and any other TWO Questions.
Question One
Define the term service quality and describe how it is determined.
(5 Marks)
Differentiate between Technical quality and Functional Quality.
(5 Marks)
Service quality process can be analyzed by identifying possible gaps in service delivery. Using examples, identify the FIVE service gaps.
(10 Marks)
Discuss the unique characteristics of service and show the challenges these characteristics pose to a marketer.
(10 Marks)

Question Two
What has been the impact of the emergence of internet in promotion of services.
(6 Marks)
Discuss factors favouring the increase of international trade of services.
(14 Marks)

Question Three
What do you understand by the term price discrimination in relation to service marketing.
(5 Marks)

Discuss the various bases of price discrimination that can be used by service provider.
(15 Marks)

Question Four
Define the classification of services and explain the usefulness of each framework to managers.
(10 Marks)

Pick a service firm of your choice and examine its use of IT in service delivery.
(10 Marks)

Question Five
Identify the circumstances under which it is appropriate to reposition the existing service offering.
(10 Marks)
Clarify the difference between high contact and low contact service and explain how customer experiences differ in the to incidents.
(10 Marks)

More Question Papers

Birs 111 : Critical And Creative Thinking

Cisy 432:Distributed Systems

Bbit 232:Database Systems

Bbit 241 Cisy 131 (Computer Networks / Telecommunication Networks)(2 Trimester 2016)

Cisy 332:Network Hardware And Configuration

Computer Networks (Bbit 241) (Cisy 131) (Dbit 223) (Dcis 121) 1St Trimester 2016

Database Management (Bbit 232) (Cisy 221) 2Nd Trimester 2015

Database Systems (Bbit 232) (Cisy 221) (Comp 340) (Bsis 115) (Dbit 221) (Dcis 106) 3Rd Trimester 2014

E-Commerce (Bbit 436) (Cisy 428) 1St Trimester 2016

E-Commerce (Bbit 436) (Cisy 428) 2Nd Trimester 2015

E-Commerce (Bbit 436) (Cisy 428) 3Rd Trimester 2015

Introduction To Computer Networks (Bbit 241) (Cisy 131) 2Nd Trimester 2014

Introduction To Computer Networks (Cisy 131) (Bbit 241) (Dbit 223) (Dcis 121) 2Nd Trimester 2015

Introduction To Information Systems (Bbit 111) 2Nd Trimester 2012

Introduction To Sociology (Sost 131) 1St Trimester 2015

Introduction To Sociology(Sost 131)2Nd Trimester 2016

Object Oriented Analysis And Design (Bbit 335) (Cisy 411) 3Rd Trimester 2014

Object Oriented Programming (Bbit 223) (Cisy 210) (Dcis 120) 2Nd Trimester 2014

Principles Of Marketing (Mktg 218) 2Nd Trimester 2014

Principles Of Marketing (Mktg 218) 2Nd Trimester 2017

Simulation And Modeling (Bbit 417) (Cisy 403) 3Rd Trimester 2014

System Analysis And Design(Bbit 231)( Cisy 222)( Dbit 124)( Dcis 104)2Nd Trimester 2016

Systems Analysis And Design (Bbit 231) (Cisy 221) 1St Trimester 2017

Systems Analysis And Design (Bbit 231) (Cisy 222) 1St Trimester 2015

Accf 330Intermediate Accounting 1

Accf 430Financial Management Ii

Accf 431 Tax Planning And Management

Accf 432Auditing 1

Accf 434: Auditing Ii

Acct 010 :Principles Of Accounting

Acct 112: Principles Of Accounting 1

Acct 112: Principles Of Accounting 1

Acct 112: Principles Of Accounting 1

Acct 112: Principles Of Accounting 1

Acct 112: Principles Of Accounting 1

Acct 112: Principles Of Accounting 1

Acct 117 Principles Of Accounting Ii

Acct 219: Cost Accounting

Acct 430: Advanced Accounting 1

Acct 430Advanced Accounting I

Acct 431 :Taxation

Acct 431 :Taxation

Artificial Intelligence (Cisy 422) (Bbit 333) 3Rd Trimester 2012

Ansc 251 :Principles Of Animal Health

Ansc 254:Principles Of Animal Breeding

Ansc 254:Principles Of Animal Breeding

Agricultural Geography(Geog 401)

Agricultural Geography(Geog 401)

Agricultural Geography B(Geog 401)

Agricultural Geography(Geog 401)

Popular Exams

Return to Question Papers

Quick Links