Get premium membership and access revision papers, questions with answers as well as video lessons.

Got a question or eager to learn? Discover limitless learning on WhatsApp now - Start Now!

Principles Of Marketing B(Mktg 218) Question Paper

Principles Of Marketing B(Mktg 218)

Course:Education

Institution: Kenya Methodist University question papers

Exam Year:2012

TIME : 2 HOURS

INSTRUCTIONS
Answer any three questions.
Question One
Consumer behavior is highly influenced by personal factors of the individual consumer.
Discuss the factors that influence consumer buying behavior. (15 Marks)
Explain the following concepts:
Complex buying behavior.
(2 Marks)
Consumer behavior.
(3 Marks)

Question Two
There are five alternative concepts under which organizations conduct their marketing activities. Explain each of them.
Which of these philosophies can you recommend to a firm seeking long term success and why? (20 Marks)

Question Three
Explain to a group of upcoming small scale entrepreneurs the following marketing concepts by writing brief notes:
The stages of the product life cycle.
(10 Marks)

Bases for market segmentation.
(10 Marks)

Question Four
KeMU catering department is keen to understand the effects of environmental factors on their operations. As a marketing expert, explain to them the following (Give practical examples):
Macro economic forces.
Factors to consider when pricing their services.

Question Five
Mt. Kenya Fruit dealers Ltd plans to start processing and packaging fruit juices for distribution in the local market. They are seeking your expertise in the following issues:
Factors to consider in designing a distribution channel system for their products.
(10 Marks)

Promotion tools that can be used to reach the market effectively.

More Question Papers

Birs 111 : Critical And Creative Thinking

Cisy 432:Distributed Systems

Bbit 232:Database Systems

Bbit 241 Cisy 131 (Computer Networks / Telecommunication Networks)(2 Trimester 2016)

Cisy 332:Network Hardware And Configuration

Computer Networks (Bbit 241) (Cisy 131) (Dbit 223) (Dcis 121) 1St Trimester 2016

Database Management (Bbit 232) (Cisy 221) 2Nd Trimester 2015

Database Systems (Bbit 232) (Cisy 221) (Comp 340) (Bsis 115) (Dbit 221) (Dcis 106) 3Rd Trimester 2014

E-Commerce (Bbit 436) (Cisy 428) 1St Trimester 2016

E-Commerce (Bbit 436) (Cisy 428) 2Nd Trimester 2015

E-Commerce (Bbit 436) (Cisy 428) 3Rd Trimester 2015

Introduction To Computer Networks (Bbit 241) (Cisy 131) 2Nd Trimester 2014

Introduction To Computer Networks (Cisy 131) (Bbit 241) (Dbit 223) (Dcis 121) 2Nd Trimester 2015

Introduction To Information Systems (Bbit 111) 2Nd Trimester 2012

Introduction To Sociology (Sost 131) 1St Trimester 2015

Introduction To Sociology(Sost 131)2Nd Trimester 2016

Object Oriented Analysis And Design (Bbit 335) (Cisy 411) 3Rd Trimester 2014

Object Oriented Programming (Bbit 223) (Cisy 210) (Dcis 120) 2Nd Trimester 2014

Principles Of Marketing (Mktg 218) 2Nd Trimester 2014

Principles Of Marketing (Mktg 218) 2Nd Trimester 2017

Simulation And Modeling (Bbit 417) (Cisy 403) 3Rd Trimester 2014

System Analysis And Design(Bbit 231)( Cisy 222)( Dbit 124)( Dcis 104)2Nd Trimester 2016

Systems Analysis And Design (Bbit 231) (Cisy 221) 1St Trimester 2017

Systems Analysis And Design (Bbit 231) (Cisy 222) 1St Trimester 2015

Accf 330Intermediate Accounting 1

Accf 430Financial Management Ii

Accf 431 Tax Planning And Management

Accf 432Auditing 1

Accf 434: Auditing Ii

Acct 010 :Principles Of Accounting

Acct 112: Principles Of Accounting 1

Acct 112: Principles Of Accounting 1

Acct 112: Principles Of Accounting 1

Acct 112: Principles Of Accounting 1

Acct 112: Principles Of Accounting 1

Acct 112: Principles Of Accounting 1

Acct 117 Principles Of Accounting Ii

Acct 219: Cost Accounting

Acct 430: Advanced Accounting 1

Acct 430Advanced Accounting I

Acct 431 :Taxation

Acct 431 :Taxation

Artificial Intelligence (Cisy 422) (Bbit 333) 3Rd Trimester 2012

Ansc 251 :Principles Of Animal Health

Ansc 254:Principles Of Animal Breeding

Ansc 254:Principles Of Animal Breeding

Agricultural Geography(Geog 401)

Agricultural Geography(Geog 401)

Agricultural Geography B(Geog 401)

Agricultural Geography(Geog 401)

Popular Exams

Return to Question Papers

Quick Links