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Fundamentals Of Marketing(Mktg 022) Question Paper

Fundamentals Of Marketing(Mktg 022)

Course:Business Administration

Institution: Kenya Methodist University question papers

Exam Year:2012

TIME: 2 HOURS
Instructions: Answer Question ONE and any other TWO Questions.
Question One
Distinguish between selling and marketing.
(5Marks)

Discuss FIVE reasons for new product development.
(10 Marks

Explain FIVE environmental factors that influence the marketing activities of an organization.
(15 Marks)

Question Two
Kirima Ltd has launched a new product in the market. Highlight the publicity activities that the organization should adopt in promoting the product.
(5 Marks)

Explain the essentials of a good brand name.
(15 Marks)

Question Three
Discuss the factors that may affect the pricing decisions of a product.
(8 Marks)
Outline the procedure for conducting market research.
(12 Marks)

Question Four
Explain the characteristics of maturity stage in the product life cycle.

(15 Marks)
Discuss FIVE unique characteristics of services that make their marketing different from that of goods.
(5 Marks)

Question Five
Discuss FOUR factors that influence consumer behavior.
(10 Marks)
Explain the basis of segmenting consumer markets.
(10 Marks)
Categories: FUNDAMENTALS OF MARKETING | (MKTG 022) | 3RD TRIMESTER 2012

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