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International Marketing(Mktg 430) Question Paper

International Marketing(Mktg 430)

Course:Business Administration

Institution: Kenya Methodist University question papers

Exam Year:2012

TIME: 2 HOURS
Instructions: Answer Question ONE and any other TWO Questions.
Question One
(a) With suitable example, define International Marketing.
(4 Marks)
(b) Quite a number of Kenya Companies have gone across the borders.
What are the possible reasons for them to go that way? (6 Marks)

(a) Many firms that go global more often than not are facing risks of the host country. Discuss the possible political risks that a company is likely to encounter in the global arena.
(8 Marks)
(b) Name any two organizations Kenya that have gone international.
(2 Marks)
Firms in the global trade price their products and services different from each other. Despite the fact that some products or services look similar. Explain what drives the companies to behave that way?
(10 Marks)

Question Two
Discuss the non-tariff barriers that are widely used in the international business to block the unwanted business operators.
(10 Marks)
Write notes on the following;
Direct exporting
(5 Marks)
Indirect exporting
(5 Marks)

Question Three
Outline the benefits that an international marketer has by creating a strong brand name in the global market place.
(10 Marks)
Discuss the barriers to effective global communication that an international marketer is likely to face during his/her communication process. (10 Marks)

Question Four
Discuss any FIVE modern forms of communication that are commonly used in the foreign marketing.
(10 Marks)

Channel selection is a very sensitive issue in the global trade. Explain the factors affecting its choice.
(10 Marks)

Question Five
Kisite Holdings is planning to enter South Sudan as its foreign market; what targeting options can it use to penetrate the new market: use illustrations as well.
(12 Marks)
Discuss the following international theories:
Mercantalism
(4 Marks)
The factor proportions Theory
(4 Marks)

International Marketing(Mktg 430) Question Paper

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