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Retail Merchandise(Pscm 047) Question Paper

Retail Merchandise(Pscm 047)

Course:Accounting, Finance& Investments

Institution: Kenya Methodist University question papers

Exam Year:2013

TIME: 2 HOURS
Instructions: Answer Question ONE and any other TWO Questions.
Question One
Retailers play an important role in society, notably they add value of products before passing them to the final consumer. With relevant examples discuss ways of value addition in retailing.
(10 Marks)
The present day customer is commonly referred to as "dynamic customer" who poses real challenges to a retailer. Discuss FOUR of these challenges and suggest ways of overcoming them to avoid loss of customers.
(8 Marks)
Explain THREE duties performed by retailers.
(6 Marks)
Highlight THREE categories of retailers according to their location.
(6 Marks)

Question Two
Discuss the importance of retail corporate plans to merchants.
(10 Marks)
Explain any FIVE advantages of a corporate chain store.
(10 Marks)

Question Three
Discuss the applications of information communication technology in retail and merchandise management.
(10 Marks)

Explain FIVE bases of classifying retail firms.
(10 Marks)

Question Four
Being in the right location is a key ingredient in a business’ success. Discuss FIVE factors that should be considered when formulating a location strategy.
(10 Marks)

Sales promotion is any initiative undertaken by an organization to promote an increase in sales, usage or trial of a product or service. Giving relevant examples, discuss FIVE popular promotion activities.
(10 Marks)

Question Five
Explain the benefits of buying sustainable goods.
(8 Marks)

Explain THREE activities of merchandising.
(6 Marks)
Outline the functions of the feedback mechanism in retailing planning.
(6 Marks)

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