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Kst 312: Agricultural Marketing Question Paper

Kst 312: Agricultural Marketing

Course:Bachelor Of Science In Agriculture

Institution: Kenyatta University question papers

Exam Year:2012

KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2011/2012
SECOND SEMESTER EXAMINATION FOR THE DEGREE OF
BACHELOR OF SCIENCE

KST 312: AGRICULTURAL MARKETING

DATE : Tuesday, 3rd April 2012

TIME: 11.00a.m – 1.00 p.m.

INSTRUCTIONS:
Answer question one and two others.

1. (a) State the basic rules for developing useful commodity market models. (6 marks)

(b) Explain how you would solve the difficulties associated with marketing
agricultural services. (8 marks)

(c) Examine some of the EU trade restrictions tools used against agro-food exports
from developing countries. (6 marks)

(d) Briefly examine methods that can be used to protect seasonal food crops farmers
from exogenous risks. (8 marks)

(e) Explain the importance of regional trade for agricultural products. (6 marks)

(f) Illustrate the relationship between demand, supply and price. (6 marks)

2. (i) Discuss the importance of using econometric analysis in agricultural marketing. (8 marks)

(ii) Analyse the following model as applied in agricultural marketing. (5 marks)

Qd= ß0 – ß1p + ß2ps + ß3Y + ?1 (6.1)

Qs = a0 + a1p + a2p0 + ?2 (6.2)

QD = Qs (6.3)

(iii) Outline the exogenous and endogenous factors to be considered when planning
commodity models. (2 marks)

3. (i) Discuss the differences between selling intangible and tangible products. (6 marks)

(ii) Examine the questions that a marketer would ask about the following:
- Product to be developed. (4 marks)
- The place where it is to be sold. (5 marks)

4. (i) Discuss the problems faced by horticultural producers in accessing markets in
developed countries. (6 marks)

(ii) Outline how African countries can promote regional trade in agricultural
commodities. (6 marks)

(iii) Examine the current strategies used in promoting agricultural food products. (3 marks)

Kst 312: Agricultural Marketing Question Paper

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