Btm 375: Destination Management Question Paper

Exam Name: Btm 375: Destination Management 

Category: Kenyatta University question papers

Exam Year:2016

KENYATTA UNIVERSITY
UNIVERSITY EXAMINATIONS 2015/2016
SECOND SEMESTER EXAMINATION FOR THE DEGREE OF BACHELOR OF SCIENCE IN HOSPITALITY AND TOURISM MANAGEMENT
BTM 375: DESTINATION MANAGEMENT
DATE: Wednesday 30th March 2016 TIME: 4.30p.m-6.30p.m
INSTRUCTIONS:
Answer ALL questions in section A and any two questions in section B
SECTION A
a) Using concrete examples in Kenya differentiate between the core, tangible and augmented conceptions of a product. (15 marks)
b) Describe what a destination entails, highlighting what makes some destinations better than others. (15 marks)
SECTION B
1. Describe the tourism competitiveness of any county of your choice. (20 marks)
2. Positioning a destination's image in the minds of a target group of customers is a core activity of a destination. Critique the positioning of Kenya to the domestic market. (20 marks)
3. Describe the current status of branding in Kenya and recommend what needs to be done to
increase tourist numbers. (20 marks)
4. Destination image is a key factor in the destination selection process of potential tourists. Discuss how this is done and the advantages of building a destination image. (20 marks)
INVOLVEMENT IN ANY EXAMINATION IRREGULARITY SHALL LEAD TO DISCONTINUATION Page 1 of 1




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