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Agbm 101:Introduction To Agribusiness Management Question Paper

Agbm 101:Introduction To Agribusiness Management

Course:Bachelor Of Agribusiness Management

Institution: Chuka University question papers

Exam Year:2014

INSTRUCTIONS: Answer question One and any other Two questions
QUESTION ONE
(i) Discuss citing specific examples the nature and scope of agribusiness in Kenya. [6 marks]
(ii) Explain the key functions of management undertaken by agribusiness managers. [12 marks]
(iii) Discuss the unique dimensions of the food and agribusiness markets. [12 marks]
QUESTION TWO
(i) Explain your understanding of market segmentation. [3 marks] (ii) Discuss the consumer decision making process. [10 marks] (iii) Explain the objective of setting a price strategy. [7 marks]
QUESTION THREE (i) Discuss the steps involved in the human resources planning process. [10 marks] (ii) Explain giving examples the business environment factors which influence business operations. [10 marks]
2
QUESTION FOUR (i) Discuss the principles that agribusiness managers should understand about financial accounting. [10 marks] (ii) Managers may have other business objectives besides making profit. Discuss three such objectives showing how they compete with the price objective. [10 marks]
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Agbm 101:Introduction To Agribusiness Management Question Paper

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