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Bust 122: Principles Of Marketing Question Paper

Bust 122: Principles Of Marketing 

Course:Bachelor Of Education Arts

Institution: Egerton University question papers

Exam Year:2011



ANSWER QUESTION ONE AND ANY OTHER FOUR QUESTIONS

1. Differentiate between product life cycle and product adoption process. (10 Marks)

2.(a) Critically describe the 4Ps of marketing. (10 Marks)
(b) Vividly explain the 7Os of marketing. (5 Marks)

3. Write short notes on the following: (15 Marks)
a. Consumer decision process
b. Say's law of marketing
c. Marketing strategy
d. Market segmentation
e. Diffusion innovation

4. Identify and describe the stages involved in developing a new product. (15 Marks)

5. Critically describe the key marketing concepts. (15 Marks)

6.(a) Describe the theories of consumer behavior. (10 Marks)
(b) What are the justifications for a firm to study consumer behavior? (5 Marks)




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