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Cml 315: Marketing In Church Institutions Question Paper

Cml 315: Marketing In Church Institutions

Course:Bachelor Of Social Justice And Ethics

Institution: Catholic University Of Eastern Africa question papers

Exam Year:2014

THE CATHOLIC UNIVERSITY OF EASTERN AFRICA
A. M. E. C. E. A
MAIN EXAMINATION
AUGUST-DECEMBER 2014 TRIMESTER
CENTRE FOR SOCIAL JUSTICE AND PEACE
REGULAR PROGRAMME
CML 315: MARKETING IN CHURCH INSTITUTIONS

Duration 2 hrs
Instructions: Answer Questions ONE and any other TWO questions.
Q1.
a) Discuss the importance of marketing church institutions in your diocese context. (20 marks)
b) How is the selling concept applicable in marketing church institutions citing examples from your diocese? (10 marks)
Q2. Discuss the 4Ps of marketing showing how using them in the market mix will enable the church to achieve its set objectives while marketing its products. (20 marks)
Q3. Middlemen are important in marketing. Using an example from an organization you are conversant with, outline the rationale for having middlemen in marketing. (20 marks)
Q4. You are a marketing officer in a catechetical centre. How would you ensure staff are motivated to undertake their duties without pressure? (20 marks)
*END*

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