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Cmm 414: Strategic Management Question Paper

Cmm 414: Strategic Management

Course:Bachelor Of Commerce

Institution: Catholic University Of Eastern Africa question papers

Exam Year:2014

THE CATHOLIC UNIVERSITY OF EASTERN AFRICA
A. M. E. C. E. A
MAIN EXAMINATION
MAY-JULY 2014 TRIMESTER
FACULTY OF COMMERCE
DEPARTMENT OF ACCOUNTING AND FINANCE
REGULAR PROGRAMME
CMM 414: STRATEGIC MANAGEMENT
Duration 2 hrs
Instructions: Answer Questions ONE and any other TWO questions.
Q1. Promote a justification for the use of strategic management in Catholic university of eastern Africa. What role do you suppose the vision statement in CUEA’s strategic plan plays in the management of the university? (30 marks)
Q2. Explain to a consultant you have selected to lead in drafting the 2014-19 strategic plan of you company a manufacturing concern operating in Kenya why he should do a rigorous external environment analysis as a core component of the strategic plan. Suggest to him the details he would document under social cultural environment. (20 marks)
Q3. Use a hypothetical strategic plan to clearly show what issues should be considered during strategy implementation. (20 marks)
Q4. You are the CEO of unilever PLC and you want to address your management composed of international staff from all countries on application of strategy. What would your notes contain on difficulties of applying one ethical programme across the globe? . (20 marks)
*END*

Cmm 414: Strategic Management Question Paper

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