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Dsm 013: Marketing Environment Question Paper

Dsm 013: Marketing Environment

Course:Diploma In Sales And Marketing

Institution: Kisii University question papers

Exam Year:2017

ANSWER QUESTION ONE AND ANY OTHER THREE QUESTIONS.

QUESTION ONE.
(a) Define marketing(2mks)

(b) Explain the roles of marketing in society. (8mks)

(c) Briefly discuss the internal environmental factors of market analysis (10mks)

(d) Discuss the marketing management philosophies. (5mks)

QUESTION TWO.

(a) Describe the importance of analyzing the marketing environment. (7mks).

(b) Discuss eight basic environments treated in the environment scan. (8mks).

QUESTION THREE .

(a) Discuss the consumer buying behaviour process. (6mks).

(b) State the differences between consumer markets and business markets. (9mks).

QUESTION FOUR.

marketing strategies is the means of achieving the corporate objectives. Discuss the types of marketing strategies. (15mks).

QUESTION FIVE.

(a) Explain five challenges facing marketing in modern business world. (8mks).

(b) Elaborate reasons behind the study of consumer buying process of marketers. (7mks).

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