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Principles Of Marketing (Buss 218) (Mktg 218) 3Rd Trimester 2014 Question Paper

Principles Of Marketing (Buss 218) (Mktg 218) 3Rd Trimester 2014 

Course:Bachelor Of Business Information Technology

Institution: Kenya Methodist University question papers

Exam Year:2014



PRINCIPLES OF MARKETING (BUSS 218) (MKTG 218) 3RD TRIMESTER 2014
KENYA METHODIST UNIVERSITY

END OF 3'rd 'TRIMESTER 2014 (SB) EXAMINATION

FACULTY : EDUCATION AND SOCIAL SCIENCES
DEPARTMENT : EDUCATION
UNIT CODE : BUSS 218/MKTG 218
UNIT TITLE : PRINCIPLES OF MARKETING
TIME : 2 HOURS


INSTRUCTIONS

Answer all questions in Section A and two questions in section B

SECTION A

Question One

Outline the objectives of marketing to a firm. (5 marks)
Question Two

List factors considered in selecting channels of distribution. (5 Marks)
Question Three

Using education products, describe the factors influencing consumer’s buying behavior. (10 marks)
Question Four

Explain how a firm can modify their product line to increase customer satisfaction. (10 marks)
SECTION B

Question Five

Using the extended marketing mix as a base, describe the unique service characteristics and explain how a boarding primary will manage its challenges. (15 Marks)
Question Six

With a well explain diagram describe the product life cycle and explain the marketing strategies applicable in each stage of the PLC. (15 Marks)
Question Seven

Describe five factors that may affect the process of price formulation in firms. (15 marks)
Question Eight

Describe the three types of sales promotion available for firms. (15 marks)




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