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Dpa 208: Public Relations And Corporate Communications Question Paper

Dpa 208: Public Relations And Corporate Communications

Course:Diploma In Journalism And Mass Communication

Institution: Masinde Muliro University Of Science And Technology question papers

Exam Year:2009

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MASINDE MULIRO UNIVERSITY OF SCIENCE AND TECHNOLOGY(MMUST)
UNIVERSITY EXAMINATIONS
2008/2009 ACADEMIC YEAR
FOR DIPLOMA IN JOURNALISM AND MASS COMMUNICATION
COURSE CODE: DPA 208
COURSE TITLE: PUBLIC RELATIONS AND CORPORATE COMMUNICATIONS

DATE: 21st April 2009 TIME: 2.00 p.m. – 5.00 p.m.

INSTRUCTIONS TO CANDIDATES
Answer question one and any other THREE questions.
All university examinations regulations apply

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1. a) Explain the concept of corporate communications. (5 marks)

b) Describe the economic and social objectives of an organization and
show how corporate communications help achieve both set of
objectives. (20 marks)

2. Explain the following uses of corporate communications theories by the
practitioners.
i) Instrumental use
ii) Conceptual use
iii) Symbolic use

3. What is corporate image? Explain the four components of corporate
image. (15 marks)

4. Describe any five strategies used in internal communications indicating
their effectiveness. (15 marks)

5. Describe five types of press releases including when they may be used by
a PR practitioner. (15 marks)

6. Why is community relations important for an organization? Discuss four
ways an organization can handle community relations. (15 marks)

Dpa 208: Public Relations And Corporate Communications Question Paper

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